A veteran-owned family company.
Our experience spans emergency medicine, retail sales and guest relations. Across those settings, we saw how easily useful feedback gets lost between shifts when nobody owns the next step.
OUR MISSION
Founder & Lead Product Developer
Eric brings over 40 years in healthcare, including emergency medicine and Lead APC experience, and over 10 years of U.S. Army service as a commissioned and non-commissioned officer. Those experiences shaped Proficera’s focus on practical coaching and accountable follow-through.
Vice President of Sales Strategy and Development
Chase brings experience in direct sales, account management, healthcare and retail leadership. At Proficera, he focuses on sales strategy and business development, bringing a practical understanding of customer relationships, team development and measurable performance.
VP of Marketing
Grey brings more than 10 years of marketing experience and a background in sales and marketing management. He leads Proficera’s marketing strategy and communications, making the product’s value clear to frontline teams and their leaders.
Kelsey · Hospitality and business development. Kelsey’s background is in hospitality and business development.
Andria · Interior design. Andria works in interior design.
Eric continues to practice emergency medicine while building Proficera.
After more than 40 years in healthcare, including over two decades in emergency medicine and more than 10 years in the U.S. Army, I’ve learned that some of the most valuable leadership moments happen during everyday work, when someone shows a skill worth reinforcing, a new team member needs guidance, or a recurring problem points to something to improve.
Noticing those moments is only the beginning. The harder part is agreeing on what to practice, following up, and knowing whether anything improved.
Conversations with Chase in furniture sales and Grey in guest relations showed me the same challenge in other workplaces. Leaders want to develop their people, but consistent coaching takes time and structure. Proficera connects those steps.
Research on motivation, behavior change and learning informs the design. Testing with working teams will show how well it performs.
— Eric Hofmann, MPAS, PA-C
Start with one team, one operational standard and a clear way to follow up.